Finally build creator partnerships that actually drive revenue.
An 8-week live program for founders, marketers, and brand operators who are done guessing and ready to build a creator program that works — with a system behind every decision.
What CPOS Live is — in plain English
Every week we meet live. Allie teaches a section of the Creator Partnerships Operating System — the framework behind 1,000+ partnerships built over 15 years. You apply it to your actual brand that same week. By Week 8 you have built your creator program from strategy through measurement. Not just a certificate. Not just notes. A running program.
Not ready to build a full program yet? That is completely fine. CPOS Live meets you where you are — whether you want to run a mock version first, start with just one creator, or build everything from the ground up. The system scales to your situation.
First session June 23, 2025 · Founding rate closes June 18 · $500 off full price
Creator marketing is one of the hardest channels to get right without a system.
You have spent money on creators and could not prove the ROI to anyone who asked
You gifted product, heard silence, and quietly concluded that creator marketing just does not work for your brand
You signed creator deals without fully understanding what content you actually own — and what you do not
Every campaign feels like starting from scratch — nothing compounds, nothing carries forward
You know this channel should work for your brand. You just do not have the infrastructure to make it work consistently
You are doing this alone, with no framework, no one to pressure-test your decisions, and no way to know if you are missing something critical
Creator marketing does not fail because of creators. It fails because brands do not build systems around them. CPOS exists to change that.
You recognize yourself in any of these.
Allie Hartman
Allie has spent 15 years building creator programs from scratch — as a company's first creator hire, as an agency lead, and as a strategist working across industries and budgets. She has been on the inside of more than 1,000 creator partnerships across every category, budget level, and business stage. She built CPOS because she kept watching brands make the same preventable mistakes — and wanted to put the system that prevents them in the hands of the people who needed it most.
- 15+ years in creator marketing and communications
- 1,000+ creator partnerships across industries and budgets
- Built creator programs from scratch — repeatedly, in-house and agency side
- CPOS is not theory. It is the distillation of a decade of lived experience.
What we build together, week by week.
Every session covers a different part of the Creator Partnerships Operating System. Every week you leave with something built — not just something learned.
Define your business goal before you contact a single creator. The alignment framework that makes every downstream decision easier — and every investment more defensible.
Sourcing systems, vetting criteria, the Instagram rabbit hole technique, and how to build a pipeline of 10–20 qualified creators before you ever send a DM.
Messaging that gets responses. Pricing models. Usage rights. Financial onboarding. The deal structure conversation that needs to happen before any agreement is signed.
Campaigns begin with outcomes, not content. Match creative formats to funnel stages. Build a cadence that compounds instead of resetting.
Write briefs that produce better content and fewer revision rounds. Dark listing vs. whitelisting. How to extend the life of content you already paid for.
UTM setup. Creator-specific promo codes. The analytics dashboard. The 72-hour reporting request. Move from observation to attribution — from guessing to knowing.
The Four Hats framework. Workflow and documentation. Risk, compliance, and the FTC guidelines most brands are getting wrong. Build a system that survives delegation.
The Creator Partnership Maturity Model. Where you are. Where you need to go. A completed 90-day implementation roadmap — yours to keep and run from.
By Week 8 you do not just understand creator marketing. You have built the program.
What you get when you enroll.
8 live weekly sessions with Allie — 60 to 90 min each
Real teaching applied to your actual brand. Not pre-recorded. Not a replay. Live, in the room, every week.
8 optional office hours sessions — 30 to 60 min
Open Q&A on your real campaigns. Bring your deals, your creators, your live situations. Even if you do not have a question — show up and learn from everyone else's.
The full CPOS Operating System
All 17 chapters and all 4 done-for-you templates — the complete Creator Partnerships Operating System, included with every enrollment.
The CPOS Live Workbook
A supplemental guide built session by session. Each section maps to that week's teaching and gives you structured space to build your strategy in real time.
A completed 90-day implementation roadmap
By Week 8 you will have a specific, personalized plan for the next 90 days of your creator program. Not a framework. A roadmap you actually run from.
Private cohort community — Founding cohort — limited spots
Peers running real programs alongside you. Every question someone else brings to office hours is a case study you get for free.
10 Things CPOS Does For You
It replaces guesswork with a decision-making system.
You will never again wonder which creator to pick, what to pay them, or whether a campaign is worth running — because every decision has a framework behind it.
It makes you look and operate like a brand that has done this a hundred times.
From your first outreach message to your final performance report, you show up with the confidence and structure of a professional — even if this is your first real campaign.
It makes every dollar traceable.
You will know exactly which creator, which content, and which message drove revenue — so every future investment is smarter than the last and nothing gets spent on faith.
It protects you from the mistakes you do not know you are making.
Usage rights, deal structure, content ownership — the things most brands only discover matter after they have already lost them. CPOS builds the protection in from the start.
It turns one campaign into a library of content you actually own.
Every partnership you run feeds your ads, your social, your website, and your sales process — with authentic content that keeps working long after the deal is done.
It gives a team of one the infrastructure of a full agency.
The briefs, the dashboards, the workflows, the negotiation frameworks — everything that used to require a six-figure retainer is now something you run yourself, on your terms.
It makes every campaign smarter than the last.
Because the data, the templates, and the learnings are all captured in one place, your program compounds over time — instead of resetting every time you start a new campaign.
It eliminates the trial-and-error tax.
Every shortcut, every hard lesson, every mistake across 15 years and 1,000+ partnerships is already baked in — so you skip the expensive education and go straight to the part where it works.
It makes creator marketing feel manageable, not overwhelming.
There is a clear starting point, a logical sequence, and a step-by-step plan that meets you wherever you are — so instead of staring at a blank page, you always know exactly what to do next.
It turns creator marketing from a cost into a competitive advantage.
When every partnership is strategic, measurable, and built on the right foundation, creator marketing stops being a budget line you hope works out — and starts being the channel that consistently outperforms everything else.
CPOS Live is for some people. Not all people.
This is for you
- Founders and marketers spending on creators who want a system behind it
- Teams of one who need agency-level infrastructure without the retainer
- Brands that want predictable outcomes, clear ownership, and scalable execution
- Operators ready to treat creator marketing as a growth channel — not a hope, not a budget line
- Anyone who has been burned before and wants to understand exactly why
- Junior marketers who manage creator programs and want the training their job title does not come with
This is not for you
- Brands looking for influencer hacks or shortcuts to going viral
- Teams chasing vanity metrics with no intention to measure business impact
- One-off product seeding with no intention to build a real program
- Anyone who wants templates without the accountability of actually using them
The founding cohort. One time.
Full price: $1,997
Founding member rate — available through June 18, 2025
Enroll Now — Secure Your SpotEverything included
- 8 live weekly sessions with Allie Hartman — 60 to 90 min each
- 8 optional office hours sessions — open Q&A on real campaigns
- Full CPOS Operating System — 17 chapters, 4 done-for-you templates
- CPOS Live Workbook — supplemental session-by-session guide
- Completed 90-day implementation roadmap by Week 8
- Private cohort community — Founding cohort — limited spots
Questions before you enroll? Reply to any email or reach out at creatorpartnershipslab.com — Allie reads everything personally.
Honest answers.
Build the system. Run the program.
This is a founding cohort. The founding rate — $500 off full price — closes June 18.
First session June 23 · Founding rate closes June 18 · limited spots