Build a creator program that connects to how your brand grows.
The Creator Partnerships Operating System — for CPG marketers and founders who have spent real money on influencer campaigns and gotten nothing back.
An 8-week self-paced program built around the complete CPOS framework. You work through it on your schedule. You come out the other side with the strategy, the infrastructure, and the measurement to run influencer marketing as a growth driver — and never need an agency to do it for you.
You've tried influencer marketing. It didn't work. And you don't know why.
That's not bad luck. It's not the wrong creators. It's the absence of a system. Every one of these is a system failure, not a channel failure.
- You've spent real budget on creator campaigns and have nothing measurable to show for it
- You gifted product, heard silence, and quietly moved on — with no diagnosis of what went wrong
- Every campaign starts from scratch — no creator bench, no templated briefs, no process that builds on itself
- You can't connect influencer activity to retail velocity or brand awareness — making the channel impossible to defend or scale
- You're the person responsible for this channel and you've largely taught yourself everything you know about it
Where you are now. Where you'll be after 8 weeks.
Right now, influencer marketing feels like this:
- →Budget spent with nothing measurable to show for it
- →No system — every campaign is a one-off experiment
- →Can't connect the channel to retail velocity or brand growth
- →Dreading the next leadership conversation about ROI
- →Reactive and chaotic — no repeatable process, no creator bench
Influencer marketing becomes this:
- ✓Every dollar tied to a measurable outcome — you can walk into any budget conversation with confidence
- ✓A repeatable system — creator bench built, briefs templated, campaigns that compound
- ✓Influencer strategy directly connected to retail velocity, awareness, and content
- ✓You're the person who built the influencer program — that ownership is a career asset
- ✓A proactive, structured channel — not a reactive experiment
Built for one kind of person at one kind of company.
Designed for marketers, marketing directors, and founders at emerging CPG brands doing $1M–$10M who own influencer marketing internally — with no agency and no dedicated team.
This is for you
- ✔You're at a CPG brand doing $1M–$10M and own influencer marketing with no agency
- ✔You've spent real budget on creator campaigns and gotten no measurable ROI
- ✔You're ready to stop experimenting and build a system that connects to how your brand actually grows
- ✔You want to be the person who built the program — not the person who couldn't prove it worked
- ✔You're a marketer handed this channel and want the training your job title doesn't come with
This is not for you
- ✘You're looking for influencer hacks or shortcuts to going viral
- ✘You want someone else to run your creator program for you
- ✘You're chasing vanity metrics with no intention to tie the channel to business outcomes
- ✘You're not willing to measure performance or track results
- ✘You're not at a product brand — this program is CPG-specific
Self-paced curriculum. Live access when you need it.
Work through the curriculum on your schedule
Eight weeks of structured modules inside Heartbeat. Each week covers a different pillar of building your in-house creator program — from strategy to measurement to scaling. You move at your own pace, on your own time.
Apply it directly to your brand
Every module is built around decisions you actually face — which creators to vet, how to structure deals, what to measure, how to brief. You leave each week with something built, not just something learned.
Get live help every Thursday
Weekly office hours with Allie, open to all enrolled students. Bring your real campaigns, your live situations, your stuck points. Every question someone else asks is a case study you get for free.
Direct access to Allie. On your real campaigns.
Every Thursday, enrolled students join live for open Q&A with Allie. Bring your deals, your briefs, your measurement questions, your stuck points. This is not a lecture — it's a working session on whatever is in front of you right now. Can't make it? Every session is recorded and available inside Heartbeat.
Every week covers a different part of the system. You leave each module with something built.
Creator Marketing Strategy
Define your goals, audience, and the creator approach that maps to your brand's actual growth objectives — not industry trends or gut feeling.
Finding & Vetting Creators
Build your creator bench using a repeatable sourcing and vetting system. The 4-dimension framework that predicts fit, not just reach.
Deals & Contracts
Structure outreach, negotiate partnerships, and protect your brand with the right agreements. Usage rights built in from the start.
Campaign Design
Build campaigns that generate content worth using, relationships worth keeping, and results worth reporting in every budget conversation.
Creative Briefing
Write briefs that get the content you need without micromanaging. The 3-Second Rule — and why it changes the quality of everything you produce.
Measurement & ROI
Set up attribution, track the right KPIs, and report results leadership trusts. Connect creator activity to real business outcomes.
Operations & Compliance
Build internal workflows and the compliance framework to run this channel at scale. The FTC rules most brands are getting wrong.
Your 90-Day Plan
Build your implementation roadmap. You leave week 8 with a specific, completed plan you run from immediately — not a framework, a roadmap.
What you get when you enroll.
- ✓ 8 weeks of structured curriculum inside Heartbeat — the complete Creator Partnerships Operating System delivered as on-demand modules Work at your own pace. Every module is available immediately on enrollment.
- ✓ Live office hours every Thursday with Allie — open to all enrolled students, no appointment needed Bring real campaigns, real situations, real questions. Recordings available if you can't attend live.
- ✓ Four core templates — Campaign Dashboard, Creator Brief, Usage Rights Navigator, Analytics Dashboard Editable Google Workspace files. Ready to use immediately. No new software required.
- ✓ Community inside Heartbeat — connect with other CPG marketers and founders building creator programs at the same stage Ask questions between sessions, share wins, get feedback on campaigns in progress.
- ✓ Completed 90-day implementation roadmap — by week 8 you have a specific plan to run from immediately Not a framework. A roadmap built around your brand, your creators, and your growth objectives.
Less than one month of agency fees. The system stays forever.
The alternatives
- Mid-tier agency (monthly)$5K–$15K
- Mid-tier agency (annual)$60K–$180K
- Influencer platform subscription$12K–$36K/yr
- In-house hire (annual salary)$70K–$120K/yr
- What you own when you stop payingNothing
What $2,997 gets you
- Investment$2,997
- One-time or recurringOne-time
- Agency dependency afterNone
- System when you're doneYours forever
- Breakeven pointOne campaign that works
"A mid-tier influencer marketing agency will charge you $5,000–$15,000 a month to run the exact same campaigns you could be running yourself — with a system. At the low end that's $60,000 a year, and when you stop paying, everything they built walks out the door with them. CPOS is $2,997 once. You come out with the strategy, the infrastructure, the creator relationships, and the knowledge to run this channel forever — and scale it as your brand grows."
Start when you're ready.
Creator Partnerships Operating System
Self-paced · 8 weeks · live office hours every Thursday
One-time · immediate access
- ✓8 weeks of on-demand curriculum inside Heartbeat
- ✓Live office hours every Thursday — open to all enrolled students
- ✓4-pack of templates — Dashboard, Brief, Rights Navigator, Analytics
- ✓Community access inside Heartbeat
- ✓Completed 90-day implementation roadmap
You'll be taken to checkout via Heartbeat. Questions? Email allie@creatorpartnershipslab.com
15 years. 1,000+ partnerships. Every mistake already made.
I'm Allie Hartman, founder of Creator Partnerships Lab. I've spent 15+ years building creator marketing programs at brands like Dr Pepper, Canada Dry, Core Hydration, Bai, and Snapple — often as the first creator marketing hire, building with limited budgets and no playbook.
Across more than 1,000 creator partnerships I developed a pattern-level understanding of what works and what quietly burns budget. The CPOS is built entirely from that experience — not agency theory, not a course about influencer trends. The actual operating logic of what works when you're building this inside a real company with real constraints.
I show up to office hours every Thursday because the most useful thing I can do isn't teach a module — it's sit in the room while you work through your actual situation.
Honest answers.
How does the self-paced format work exactly?+
When you enroll you get immediate access to all curriculum modules inside Heartbeat. The program is structured into 8 weeks — each week covers a specific pillar of your creator program — but there are no deadlines and no locked content. You work through it at whatever pace works for your schedule. Most people move through roughly one week of content per week, which gets them to a completed program in about two months.
What happens at Thursday office hours?+
Every Thursday, Allie holds live open office hours for all enrolled students. It's an open-format working session — no agenda, no slides. You bring your real situation: a creator deal you're structuring, a brief you want feedback on, a campaign you can't figure out how to measure, a gifting program that isn't converting. Everyone in the room benefits from every question asked. If you can't attend live, every session is recorded and searchable inside Heartbeat.
I'm not sure I have time for this right now. How much time does it take per week?+
The curriculum modules typically take 2–3 hours per week to work through. Office hours are optional and add another 60 minutes if you attend. Most enrolled students find that the work they do inside CPOS replaces time they were already spending trying to figure this out on their own — so the net time addition is smaller than it looks.
We're still under $1M. Am I too early?+
The brands who get the most out of CPOS are often the earliest ones, because they build the right foundations before they spend money on the wrong things. The CPOS Maturity Model starts at Level 1 — no system, occasional campaigns — and builds from wherever you are. Early stage is not a reason to wait. It's a reason to start correctly.
I'm not in food and beverage specifically. Will this work for my category?+
The framework is built for product brands, not a single category. The strategy principles, deal structure, usage rights, measurement systems, and compliance requirements apply across CPG — wellness, supplements, beauty, pet, home, and beyond. Office hours are the right place to adapt any module to your specific category and situation.
Can my company pay for this? How do I request budget approval?+
Yes — at $2,997 this falls within most professional development and marketing education budgets. A pre-written manager approval email is available on request — reach out to allie@creatorpartnershipslab.com and it'll be in your inbox the same day. The one-line pitch: CPOS costs less than one month of agency fees and gives your team the system to never need one.
What technology do I need? Where does everything live?+
Everything lives inside Heartbeat — curriculum modules, office hours recordings, and the community. You access it through a browser or the Heartbeat mobile app. The templates are Google Workspace files (Sheets and Docs). No subscriptions, no additional software, no tools required beyond what you likely already use.
Build the system.
Run the program.
Eight weeks from now you have a creator program that connects directly to how your brand grows. One time. Yours to run forever.
One-time · self-paced curriculum · live office hours every Thursday · templates · community · 90-day roadmap
Enroll in CPOS →Questions? allie@creatorpartnershipslab.com