About Allie Hartman.
Founder & CEO, Creator Partnerships LabWith 15+ years of experience in creator marketing and communications, I help brands earn attention, build trust, and scale influence through media, culture, and creator partnerships.
My career spans both PR agencies and in-house leadership roles, where I've repeatedly built and scaled creator and communications functions from the ground up — often as a company's first creator marketing hire.
That experience taught me how to design low-cost, in-house operating systems that drive early wins, prove ROI, and unlock larger growth investments.
Strategy, systems, and culture — at the intersection.
I'm known for turning what is often treated as "soft marketing" into structured, measurable growth channels. My work sits at the intersection of strategy, systems, and culture.
Across my career, I've partnered with more than 1,000 creators, giving me a rare, pattern-level understanding of what works — and what breaks — when brands attempt to scale creator partnerships.
My combined agency-side rigor and in-house operational ownership allow me to build systems that work in real organizations, not just on slides.
After years of working across brands, budgets, and industries, one pattern became clear: creator marketing doesn't fail because of creators. It fails because brands don't build systems around them.
The system I wish every team had before spending their first dollar on creators.
CPOS was created to document the frameworks, decisions, and operating models I built behind the scenes across 15 years and more than 1,000 partnerships.
Every chapter of CPOS exists to solve a real problem I encountered — and fixed — in the field. Not theory. Not what agencies sell. The actual operating logic of what works when you're building this inside a real company with real constraints.
This is the playbook designed to:
Reduce Risk
FTC compliance, usage rights, deal structure — the legal and operational guardrails most brands skip.
Increase ROI
Measurement frameworks that track every dollar, every asset, and every creator — so nothing is spent on faith.
Make Scaling Obvious
Repeatable workflows, creator benches, and campaign infrastructure that compounds instead of resets.
Built on the ground floor — every time.
PR & Communications Agency
Began career on the agency side, developing the rigor, process discipline, and cross-brand perspective that informs every system built since.
First Creator Marketing Hire
Repeatedly entered organizations as the first creator marketing hire — building programs from scratch with limited budgets and no existing playbook.
Dr Pepper & Canada Dry
Scaled creator and communications programs at iconic global brands — proving the same systems work whether you're a startup or a household name.
Creator Partnerships Managed
Across every category, budget level, and campaign type — developing pattern-level clarity on what drives results and what quietly burns budget.
Creator Partnerships Lab
Founder & CEO — building the systems, education, and live programs that help founders and small teams run creator marketing like professionals.
Start with the Free Gifting Webinar or the CPOS Live waitlist.
Join Allie live on June 10th — or get on the waitlist for the 8-week CPOS Live cohort and lock in $500 off founding member pricing.
Interested in working together?
Fill out the form and we'll be in touch shortly. Whether you have a question about the programs, want to explore a partnership, or just want to say hello — we'd love to hear from you.
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