Allie Hartman is the founder and CEO of Creator Partnerships Lab.

With 15+ years of experience in creator marketing and communications, she helps brands earn attention, build trust, and scale influence through media, culture, and creator partnerships.

Her career spans both PR agencies and in-house leadership roles, where she has repeatedly built and scaled creator and communications functions from the ground up—often as a company’s first creator marketing hire. That experience taught her how to design low-cost, in-house operating systems that drive early wins, prove ROI, and unlock larger growth investments.

Allie’s work sits at the intersection of strategy, systems, and culture. She is known for turning what is often treated as “soft marketing” into structured, measurable growth channels.

Across her career, she has partnered with more than 1,000 creators, giving her a rare, pattern-level understanding of what works—and what breaks—when brands attempt to scale creator partnerships. Her combined agency-side rigor and in-house operational ownership allow her to build systems that work in real organizations, not just on slides.

After years of working across brands, budgets, and industries, one pattern became clear:

Creator marketing doesn’t fail because of creators. It fails because brands don’t build systems around them.

CPOS was created to document the frameworks, decisions, and operating models Allie built behind the scenes to:

• Reduce risk

• Increase ROI

• Make scaling obvious instead of stressful

This is the system she wishes more teams had before spending their first dollar on creators.