Build an influencer marketing program that drives ROI — without an agency.
Plug-and-play systems, templates, and education for founders, owners, and small marketing teams.
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From "which creators should we work with?" to Certainty. Use our Vetting Logic to stop scrolling and start selecting creators who actually move the needle for your specific category.
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From Micromanaging to Precision. Use our 3-Second Strategic Brief to get high-performing content every time — without the back-and-forth headache.
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From "I hope this works" to ROI. A centralized Master Dashboard that tracks every link, every dollar, and every asset — so you can finally see what's driving growth.
We don't just teach you the process — we give you the infrastructure to lead it.
Infrastructure built by an operator — not an agency.
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Built by an operator, not an agency. Every framework comes from real brand-side experience — not theoretical consulting.
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Grounded in real brand-side experience. 15+ years and 1,000+ partnerships across startups and global brands like Dr Pepper and Canada Dry.
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Designed for scale, governance, and ROI. Not just campaign-level tactics — a system that compounds over time.
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Opinionated by design — because clarity beats optionality. You get the exact framework, not a menu of options.
Built for the people running creator marketing themselves.
Who It's For
- Founders and CMOs at growth-stage brands or small business owners
- Marketing leaders scaling influencer programs beyond pilots
- Teams tired of reinventing the wheel every campaign
- Solo founders where gifting is the creator marketing budget
- Anyone who has largely taught themselves everything they know about creator marketing
Who It's Not For
- Brands looking for influencer lists or production services
- Teams chasing trends without measurement
- Those looking for a quick fix to "go viral"
- Brands that want someone else to run it for them
- Anyone not ready to build the system behind the campaigns
Self-Service Tools to Transform Creator Partnerships into a Measurable Growth Engine.
$497
⭐ FlagshipCreator Partnerships Operating System
Includes 4-Pack of Creator Partnerships Lab Templates! Our flagship framework for building creator partnerships as a core growth function.
- ✓Design a creator strategy aligned to real business outcomes
- ✓Structure partnerships, compensation, and usage rights
- ✓Build repeatable workflows across campaigns
- ✓Measure performance beyond surface-level metrics
$97
Creator Marketing Templates Pack
Four editable files designed to move your brand from "experimental" to "systemized" — standardized tools for strategy, execution, and measurement.
- ✓Strategy template
- ✓Campaign execution workflow
- ✓Master tracking dashboard
- ✓Creator brief template
Already included in CPOS — available separately for those with existing systems.
Get the Templates →CPOS Live — the 8-week Creator Partnerships Accelerator.
An 8-week live cohort that teaches the complete Creator Partnerships Operating System, applied directly to your brand. Founding member pricing available for waitlist members.
Brands don't need more creators. They need better systems.
Creator Partnerships Lab was founded by Allie Hartman, a creator marketing and communications leader with 15+ years of experience building partnership programs for startups and iconic brands.
Across more than 1,000 creator partnerships, one pattern became clear: it's never the creators that fail. It's the absence of a system behind them.
Creator Partnerships Lab exists to build those systems.