Creator Partnerships Lab
Get access to the education, templates, and workflows to launch and systemize your business’ influencer marketing program.
Based on 15+ years of experience—distilled into a plug-and-play system for your brand.
You don't need another "marketing tip." You need to stop paying the Chaos Tax—the hidden cost of manual outreach, confusion around the influencer process, and zero visibility on your ROI.
This is your shortcut to a professional influencer marketing program. When you install this system, your daily reality changes:
From "which creators should we work with?" to Certainty. Use our Vetting Logic to stop scrolling and start selecting creators who actually move the needle for your specific category and business needs.
From Micromanaging to Precision. Use our 3-Second Strategic Brief to get high-performing content every time, without the back-and-forth headache.
From "I hope this works" to ROI. A centralized Master Dashboard that tracks every link, every dollar, and every asset, so you can finally see what’s driving growth.
We don't just teach you the process; we give you the infrastructure to lead it.
Why Creator Partnerships Lab
Built by an operator, not an agency
Grounded in real brand-side experience
Designed for scale, governance,
and ROI
Opinionated by design—because clarity beats optionality
Who Creator Partnerships Lab Is For
✔ Founders and CMOs at growth-stage brands or small business owners
✔ Marketing leaders scaling influencer programs beyond pilots
✔ Teams tired of reinventing the wheel every campaign
Who It’s Not For
✘ Brands looking for influencer lists or production services
✘ Teams chasing trends without measurement
✘Those looking for a quick fix to “go viral”
Digital Products
Self-Service Tools to Help Brands Transform Creator Partnerships into a Measurable Growth Engine
Includes 4-Pack of Creator Partnerships Lab Templates!
Our flagship framework for building creator partnerships as a core growth function.
Inside CPOS, you’ll learn how to:
Design a creator strategy aligned to real business outcomes
Structure partnerships, compensation, and usage rights
Build repeatable workflows across campaigns
Measure performance beyond surface-level metrics
Part education and part how-to guide, this operating system sets you up to run your own successful creator partnerships.
These are included in the Creator Partnerships Operating System, but are available independently for those looking for more structure in their existing frameworks.
These four editable files are designed to move your brand from "experimental" to "systemized" by providing standardized tools for strategy, execution, and measurement. This is already included in the Creator Partnerships Operating System, but also available here on its own for those who have already established their own system and are looking for a ready-to-use structure.
If you’re spending even $500 a month on creator partnerships, you can’t afford not to have a system. For $97—less than the cost of one failed post—you’re installing the same operational engine used by global brands. You aren't just buying templates; you’re buying the certainty that every dollar you spend is tracked, every asset you buy is owned, and every creator you hire is briefed for success.
Creator Marketing Readiness Assessment
A free diagnostic for brands investing in creators—but unsure if it’s actually working.
This free 5-minute assessment shows whether your creator marketing is set up for repeatable results, or stuck in one-off campaigns, unclear usage rights, and inconsistent performance. Identify the gaps upfront to come up with a a gameplan tailored to your business’s needs.
About the Lab
Creator Partnerships Lab was founded by Allie Hartman, a creator marketing and communications leader with 15+ years of experience building partnership programs for startups and iconic brands.
Across more than 1,000 creator partnerships, one pattern became clear:
Brands don’t need more creators.
They need better systems.
Creator Partnerships Lab exists to build those systems.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!