Office Hours | Creator Partnerships Lab

Direct Access · 1-on-1 Sessions

Work With the Lab.

Direct access to 15+ years of creator marketing expertise. Whether you're a creator looking to professionalize your partnerships or a brand ready to launch or level up your strategy — let's get to work.

See the Options → About Allie

Choose the session that fits your situation — creator or brand.

Two ways to work together

Pick the session built for your situation.

✦ For Creators

Option 01

Creator Office Hours

Available to influencers and creators at all stages of their journey.

Connect with an expert on the other side of the negotiation to fine-tune your brand partnerships approach. This is your chance to get direct, personalized guidance on where you are and where you want to go.

We'll look at your current approach, identify the gaps keeping you from landing high-value, long-term deals, and leave you with a clear next step.

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Diagnose gaps in your current brand partnerships approach
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Rate card and compensation benchmarking
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Usage rights and deal structure — know what you're signing
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Pitching and outreach strategy for landing long-term deals
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Leave with a clear, specific next step

⭐ For Brands

Option 02

Brand Office Hours

Available to small businesses and startups of all sizes.

Stop the guesswork. This is a focused, one-on-one working session built around your creator marketing program — where it is today and what it needs to actually perform.

Come with a specific challenge or let us run the diagnostic. Either way, you leave with clarity and a path forward.

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Full program diagnostic — where you're leaking ROI right now
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Creator vetting and selection framework for your category
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Deal structure, compensation, and usage rights guidance
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Measurement and attribution — what to track and how
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Leave with a clear, prioritized action plan

Is this for you?

Office hours are built for people ready to move — not just explore.

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Creators who should book

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You're getting brand inquiries but unsure how to price or structure deals
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You've signed deals and felt like you left money — or rights — on the table
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You want to move from one-off posts to long-term ambassador relationships
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You're pitching brands cold and not hearing back
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You want honest, direct feedback from someone who knows what brands look for

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Brands who should book

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You've spent on creators and couldn't prove the ROI
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You're about to launch a creator program and want to build it right from day one
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You're gifting product and hearing silence
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You have a specific campaign or deal in front of you and need a gut check
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You're the solo person responsible for creator marketing and want a real expert in the room

How it works

What happens in a 30-minute session.

Book your slot

Choose your session type and pick a time that works for you. You'll receive a confirmation and a short intake form to fill out before we meet.

Share your context

The intake form takes 5 minutes and gives Allie everything she needs to make the session immediately useful — no time wasted on catch-up.

Work through it live

A focused, no-fluff 30 minutes. We move fast, get specific, and go deep on the one or two things that will actually change your results.

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Leave with a clear next step

Every session ends with a specific, prioritized action you can take immediately — not a vague suggestion, a real directive.

Ready to book?

30 minutes. Real answers. Clear next steps.

Pick your session type above and choose a time. The intake form does the prep work — we'll hit the ground running.

See the Options → Creator or Brand · 30 min · 1-on-1

Your host 👋

15 years. 1,000+ partnerships. Every mistake already made.

Allie Hartman is the founder and CEO of Creator Partnerships Lab, with 15+ years of experience building creator marketing programs from scratch at startups and scaling them at global brands like Dr Pepper and Canada Dry.

She's been the first creator marketing hire at multiple companies — which means she's built these systems with limited budget, limited resources, and no playbook.

Office hours are how you get direct access to that experience — on your specific situation, your specific brand, and your specific next move.

15+ Years Experience 1,000+ Partnerships Dr Pepper · Canada Dry