Make gifting your product actually grow revenue.
Build, track, and scale a creator partnership program.
A free workshop on the gifting mistakes costing brands real money — and the framework that fixes them. Learn from Allie Hartman, a strategist and builder who bridges the gap between enterprise scale and startup agility. With 15 years of experience, Allie has masterminded multimillion-dollar creator programs for top food & beverage corporations and built thriving influencer communities from scratch for emerging CPG brands.
Built for small business owners, founders & marketing leads at food, beverage, wellness, pet, and supplement brands — from your first 10 gifted boxes to your first 1,000.
No rec.
Free · The exclusive CPOS Live offer is for live attendees only.
You gifted product to creators. And you heard nothing.
Three creators post. One tags you wrong. One vanishes in a 24-hour Story. You do the math and quietly move on. This doesn't mean you can't grow with influencers — it means you need a real framework, so every box you send actually works for you.
For most small businesses, gifting is the creator marketing budget. Which is exactly why getting it right matters so much.
Five things you'll learn in this 60-minute session
Why you're gifting the wrong creators
The creator tier most brands are still targeting — and the one that actually drives results in 2026.
Why sending unsolicited product is costing you
The consent shift that's quietly damaging your brand relationships — and the simple fix.
Why your gift is sitting in a drawer
What separates "product in pretty packaging" from a gift creators feel compelled to share on camera.
Why your gifting metrics are lying to you
UTM links and promo codes don't apply here. The real metrics that prove ROI on a gifting program.
The disclosure rules putting your brand at risk
Most gifting programs aren't FTC-compliant — and the brand (not the creator) is the one liable. The 5-minute fix to stay protected.
A framework you can apply tomorrow
Walk away with a system you can put to work on your next gifting program — and every creator decision after.
You recognize yourself in any of these.
- ✓You've sent product to creators and gotten complete silence — no post, no response, not even an acknowledgment that it arrived.
- ✓You have a gifting budget but no real framework for knowing whether it's working or how to measure it correctly.
- ✓You're about to launch a gifting program and want to build the right version from day one.
- ✓You've run creator campaigns before but the ROI has felt unclear, inconsistent, or impossible to prove.
- ✓You know creator marketing should be working for your brand — you just don't have the infrastructure to make it work consistently.
- ✓You're the person responsible for creator marketing and you've largely taught yourself everything you know.
- ✓You're a small business owner or solo founder — gifting is your entire creator budget, and every box you send needs to count.
Sounds like you? Save your seat.
One hour. A real framework. Walk away knowing exactly what to fix in your gifting program.
15 years. 1,000+ partnerships. Every mistake already made.
I've built creator programs from scratch at scrappy startups with no budget and no playbook — and scaled them at global brands like Dr Pepper and Canada Dry.
What I found after all of it: creator marketing doesn't fail because of creators. It fails because brands don't have a system behind them. This webinar is the starting point I wish someone had given me.
Everything I share here is designed to give you the confidence, the skills, and the tools to make creator marketing work for your brand — whatever your size.
This workshop is the launch celebration for something bigger.
CPOS Live — the Creator Partnerships Accelerator — is an 8-week live cohort program that teaches the complete Creator Partnerships Operating System, applied live to your brand.
Attendees who enroll on June 10 get founding member pricing plus an exclusive same-day bonus revealed during the session. You have to be in the room.
$500 off · live only · no replaySave your seat
June 10 · 11 AM EST · Free · Live only
No spam. Just the training link and one reminder before we go live.