Your influencer campaigns aren't failing. They're just missing a system.
You found Creator Partnerships Lab. I'm Allie Hartman — 15 years, 1,000+ creator partnerships, and a complete operating system for building influencer marketing that actually drives ROI. Here's what CPL is, how CPOS works, and how to take the next step.
15 years of brand-side creator marketing — from startups to household names.
I'm the founder of Creator Partnerships Lab. I spent 15+ years building creator marketing programs from the inside — as the first creator marketing hire at multiple companies, and eventually as the Cold Portfolio Lead for Integrated Social at Keurig Dr Pepper, where I ran creator programs for Dr Pepper, Canada Dry, Core Hydration, Bai, and Snapple.
Across my career I managed more than 1,000 creator partnerships. That gave me a pattern-level understanding of what actually works — and what quietly burns budget without anyone noticing until it's too late.
I built Creator Partnerships Lab for the brand-side marketer who is doing this without a safety net. No agency. No playbook. Just a channel that's supposed to work and a budget that deserves better than guesswork.
An 8-week system for CPG brands who are done guessing and ready to build something real.
Most brands approach creator marketing as a series of one-off experiments. The Creator Partnerships Operating System replaces that with a complete, repeatable infrastructure — strategy, deal structure, measurement, and operations — built the way global brands run it, scaled for a team of one.
After 8 weeks you will have
A defined creator strategy tied to a specific business outcome — not trends or gut feeling
A vetted creator bench and a sourcing system you can run indefinitely
Deal frameworks that protect your content rights and your budget from day one
A measurement setup that tells you exactly which creator drove which revenue
A completed 90-day implementation roadmap — not a framework, a plan you run from immediately
The confidence of owning and understanding your creator channel inside your organization
What's included
$500 off CPOS when you apply and enroll.
When you're approved, apply your reader discount at checkout.
Valid for Marketing Happy Hour listeners only. Applied at checkout after approval.
CPOS is an application program — not an open checkout.
Submit your application
Tell us about your brand, your current creator marketing situation, and what you're trying to build.
Allie reviews
Applications are reviewed personally. You'll hear back within a few business days.
You're in
Approved students receive an enrollment link and apply their discount code at checkout.
"This isn't a course you stumble into. It's a program for CPG brands who are ready to build something that actually works. The application exists to make sure CPOS is the right fit before you invest."
Questions? Email allie@creatorpartnershipslab.com
Senior creator marketing leadership — without the full-time hire.
Strategic thinking and tactical execution, in one.
Fractional consulting with CPL means you get the strategic leadership of a seasoned creator marketing executive — someone who has built and scaled programs at global CPG brands — alongside hands-on operational execution. Not just direction. Delivery.
Specializing in food and beverage CPG, with current and past work across brands at every stage of growth. Current clients include Suja Life (Suja Organic, Vive Organic, Slice Soda).
Built for brands who need senior creator marketing expertise embedded into their business — without the cost, commitment, or onboarding runway of a full-time hire.
Interested? Email allie@creatorpartnershipslab.com with a brief description of your brand and what you're working on.
What this typically looks like
- Creator program strategy and build — from zero to operational
- Campaign design, briefing, and execution oversight
- Creator sourcing, vetting, and deal negotiation
- Measurement infrastructure and reporting setup
- Agency or team management and quality control
- Speaking engagements and brand education sessions
Stay connected. It's free and the content is worth your time.
Creator marketing frameworks, behind-the-scenes of real CPG programs, and the kind of industry thinking you won't find in a press release.
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Longer-form thinking on creator marketing strategy, CPG brand growth, and the frameworks behind the CPOS. New issues when there's something worth saying.
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