JOIN US FOR A LIVE, FREE 60-MINUTE TRAINING
Why Gifting Creators Is Not Working For You
— And What To Do Instead
JUNE 10TH at 11 AM EST/ 8AM PST
A free 60-minute live workshop on the gifting mistakes costing brands real money — and the framework that fixes them.
Taught by Creator Partnerships Lab Founder, Allie Hartman, creator marketing strategist with 15+ years and 1,000+ partnerships.
No replay. Live only.
Based on real-life experience that AI can’t replicate.
What You’ll Learn:
01. When gifting actually works — and which creator tier is no longer the right target (most brands are still targeting the wrong one)
02. The consent rule that changes everything — why sending unsolicited product is costing you relationships, not building them
03. What makes a gift worth sharing — the difference between product in nice packaging and a gift someone feels compelled to put on camera
04. How to measure a gifting campaign correctly — why UTM links and promo codes do not apply here and what to track instead
05. What the FTC requires from your gifting program — what most brands are unknowingly getting wrong right now
You will leave this session with a framework you can apply immediately — to your next gifting program, your existing relationships, and every creator decision you make going forward.
You gifted some product or a service to creators. And you heard nothing.
It happens often. A brand identifies creators who seem like a perfect fit, curates a beautiful gifting package, covers shipping to 20 or 30 accounts — and waits. Maybe three people post. One tags the brand name incorrectly. One posts a Story that expires in 24 hours that you probably missed. The brand does the math and quietly moves on. That is not a creator problem. That is a systems problem.
73% of creator campaigns fail to produce measurable business impact — not because creators do not work, but because brands do not build systems around them.
$3,200 — The average cost of a gifting campaign that produces six posts, zero relationships, and no reusable content.
0 — The number of creator tiers where gifting works the same way it did three years ago. The market has shifted.
THIS IS FOR YOU IF
You recognize yourself in any of these.
You have sent product to creators and gotten complete silence — no post, no response, not even an acknowledgment that it arrived.
You have a gifting budget but no real framework for knowing whether it is working or how to measure it correctly.
You are about to launch a gifting program and you want to build the right version from day one instead of figuring it out after you have already spent the money.
You have run creator campaigns before but the ROI has felt unclear, inconsistent, or impossible to prove to anyone above you.
You know creator marketing should be working for your brand — you just do not have the infrastructure to make it work consistently.
You are the person at your company responsible for creator marketing and you have largely taught yourself everything you know — which means there are gaps you do not even know you have.
If you nodded at any of these — this session was built for you.
Meet Allie
Hi, I'm Allie Hartman.
I'm the founder of Creator Partnerships Lab and I've spent 15+ years in creator marketing and communications — building partnership programs from scratch at startups and scaling them at global brands.
I've been the first creator marketing hire at multiple companies, which means I've had to build these systems with limited budget, limited resources, and no playbook. Across my career I've managed more than 1,000 creator partnerships — which gave me a rare, pattern-level understanding of what actually produces results.
What I found after all of that: creator marketing doesn't fail because of creators. It fails because brands don't build systems around them.
This training is built on everything I've learned. I hope it changes the way you think about influencer marketing.
This workshop is the launch celebration for something bigger.
CPOS Live — The Creator Partnerships Accelerator — is an 8-week live cohort program that teaches the complete Creator Partnerships Operating System, applied live to your brand. The gifting workshop on June 10 is the opening event for the founding cohort launch.
This workshop is free because I want you to experience how the CPOS system actually works before you decide if 8 weeks with me is right for you. The teaching is real — the same framework I have used inside brands and taught to operators across every category. There is no catch. Come learn something useful.
Everyone who attends the free workshop gets first access to the founding member offer — including a same-day bonus I have never offered before. I will reveal exactly what it is during the session.
Attendees who enroll in CPOS Live on June 10 receive founding member pricing ($500 off) plus an exclusive same-day bonus revealed during the session. No replay. You have to be in the room.